ClientPro-Snag
SectorConstruction /Property /
TypeBranding /Design /Digital /PPC /Social Media /

Identity for a home snagging service

Brand identity, online booking system and ongoing marketing support for a brand new startup

Branding and ongoing support for a new home snagging service

Pro-Snag approached Boxed Red as a new start up requiring a full brand identity, online booking system and ongoing marketing support to launch their property snagging service.

With competitors in the market all looking and feeling the same, we decided to take Pro-Snag in a new visual direction to that typical of the sector. With a unique and highly effective launch to market campaign consisting of an impactful combination of the brand identity and brand communications, utilising colour highlights, key sales messages and bespoke illustrations to clearly communicate and highly target defined audiences.

What we did
Brand Identity
Digital Strategy
Online Booking Platform & Website
PPC
Social Media Content & Management
Marketing Collateral

Inspired by the snagging report itself

Inspired by the hand drawn notation of reports (note-taking and image highlighting), hand drawn markings give a humanistic nature to the brand along with adding a level of personality. Complemented by a blue and yellow palette that exudes optimism, confidence and professionalism.

Full Brand Guidelines

A brand guideline document was created to uphold consistent brand communications across all collateral. This included logo usage, colour palette, typographic styles, patterns, illustrations and examples of collateral.

Illustration style

To avoid the overuse of generic stock imagery we created a suite of illustrations to break down and demystify the process of new home snagging, helping the owner understand the procedure and ease of undertaking the snagging process.

Fully responsive website build for online bookings

We created a fully responsive website with the capability to accept online bookings. Using Checkfront, we integrated the booking system into the site and allowed customers to book an appointment at a convenient time slot. Appointments could be managed by Pro-Snag through an online calendar and secure payments accepted through Stripe.

View the website
Mobile Website Screenshot
Mobile Website Screenshot

Online Marketing

We created a full strategic marketing plan for online advertising including PPC and all applicable social channels.

Boxed Red have been pivotal to the success of our business, through their strategic thought process they were able to quickly identify how we differentiate ourselves in a crowded market place.
Their creative and innovative approach not only stood out from the competition but also generated much more business in the initial first few months than we ever anticipated – we are delighted with the result

CHRIS HUNTERMANAGING DIRECTOR - PRO-SNAG

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