Creating an engaging brand to attract new clients for UPA Energy
UPA are an Energy Consultancy specialising in the procurement and management of energy, with a great reputation based on years of experience in the industry.
They contacted Boxed Red in order to look at their branding strategy as a whole to create an evolved brand that resonated with their target audiences and aligned to their service offering.
The aim of UPA Energy’s rebrand was to fully reflect their position in the market and where they wanted to be, but also properly communicate the innovative services they offer.
A detailed guideline document was produced to be distributed to a large sales team, empowering them to be able to create aligned and consistent content.
The colourways and relevant imagery were used in all of their marketing collateral for differentiation between sectors. The marketing collateral also reflects on the relevant landing page on their brand new website.
A consistent brand device was used for recognition, with the addition of strong straplines to make UPA Energy’s new branding comprehensible and memorable
The creative content and design of their brand new website encouraged users to engage with the site and click through more pages, alongside the prominent, easy to use navigation. The new website not only adds value to UPA Energy to differentiate from competition, but also adds value to the customer’s experience.
“Boxed Red truly understood our requirements from day one and have developed a brand that we are so proud of and has elevated us to where we wanted to be.”
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