ClientUPA Energy
SectorEnergy /
TypeBranding /Design /Digital /

Putting new creative energy into a family-run business

Creating an engaging brand to attract new clients for UPA Energy

Creating an engaging brand to attract new clients for UPA Energy

UPA are an Energy Consultancy specialising in the procurement and management of energy, with a great reputation based on years of experience in the industry.

They contacted Boxed Red in order to look at their branding strategy as a whole to create an evolved brand that resonated with their target audiences and aligned to their service offering.

What we did
Value Proposition
Copywriting
Branding
Brand Guidelines
Stationery
Sales Collateral
Website

A Creative Rebrand

The aim of UPA Energy’s rebrand was to fully reflect their position in the market and where they wanted to be, but also properly communicate the innovative services they offer.

  • A modern logotype to reflect quality of product sits within a spherical shape to reflect the energy element of the business.
  • Versatile and visual to be easily used across multiple platforms and industries.
  • The use of a vibrant colour palette was used to distinguish between different sectors to encapsulate a friendly yet professional brand.

Brand Guidelines

A detailed guideline document was produced to be distributed to a large sales team, empowering them to be able to create aligned and consistent content.

The colourways and relevant imagery were used in all of their marketing collateral for differentiation between sectors. The marketing collateral also reflects on the relevant landing page on their brand new website.

A consistent brand device was used for recognition, with the addition of strong straplines to make UPA Energy’s new branding comprehensible and memorable

A fully responsive website built from the ground up

The creative content and design of their brand new website encouraged users to engage with the site and click through more pages, alongside the prominent, easy to use navigation. The new website not only adds value to UPA Energy to differentiate from competition, but also adds value to the customer’s experience.

Mobile Website Screenshot
Mobile Website Screenshot
In Summary

What the client said

“Boxed Red truly understood our requirements from day one and have developed a brand that we are so proud of and has elevated us to where we wanted to be.”

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