Developing an engaging brand to inspire a new generation of home buyers
HomesHub is the commercial arm of Housing Association Plus Dane and although the brand had existed for a number of years it didn’t resonate with the desired target audience, that’s where Boxed Red came in.
Following on from a strategy day with key stakeholders at Plus Dane, Boxed Red truly understood the direction that they wanted HomesHub to go in and also the markets to target. In-depth research was completed before a detailed proposition and branding exercise were completed.
“I was blown away by the concepts and then the subsequent roll out, the new brand really elevated us to a competitive level. The website is also amazing, so easy to use from both sides."
Alison GittinsSales Manager
A suite of collateral templates were created along with a comprehensive set of brand guidelines to allow HomeHub to run with their brand in a consistent manner.
This new engaging brand was then rolled out on to a bespoke build website. Based on user research the user journey was strategically planned to ensure the optimum user experience, with the bespoke build meaning that the website was future proofed for HomesHub’s growth.
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