SectorProperty /
TypeBranding /Digital /

Creating a new home for an existing brand

Developing an engaging brand to inspire a new generation of home buyers

Creating a new home for an existing brand

HomesHub is the commercial arm of Housing Association Plus Dane and although the brand had existed for a number of years it didn’t resonate with the desired target audience, that’s where Boxed Red came in.

What we did
Brand Strategy
Proposition Development
Brand Development
Brand Guidelines
Sales Collateral Templates
Website Development

Following on from a strategy day with key stakeholders at Plus Dane, Boxed Red truly understood the direction that they wanted HomesHub to go in and also the markets to target. In-depth research was completed before a detailed proposition and branding exercise were completed.

“I was blown away by the concepts and then the subsequent roll out, the new brand really elevated us to a competitive level. The website is also amazing, so easy to use from both sides."

Alison GittinsSales Manager

A new fully responsive website was developed to showcase the HomesHub brand and their vast array of homes and services

Visit Website
Website Screenshot
Mobile Website Screenshot
Mobile Website Screenshot
In Summary

The new brand is striking and uses real life imagery in order to resonate with the audience.

A suite of collateral templates were created along with a comprehensive set of brand guidelines to allow HomeHub to run with their brand in a consistent manner.

This new engaging brand was then rolled out on to a bespoke build website. Based on user research the user journey was strategically planned to ensure the optimum user experience, with the bespoke build meaning that the website was future proofed for HomesHub’s growth.

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