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10 March 2021
December is just around the corner and customers are getting ready to spend their hard-earned cash with your business. There isn’t much time to get a Christmas marketing campaign up and running, but we’ve come up with an easy way to spread your message far and wide this year.
A quick, but creative, integrated Christmas marketing campaign!
To embrace the integrated approach, you must start with an idea of who your target market is and the message you want to share with them. Get really focused, we promise it will boost results.
Once you know exactly what you have to say, and who your audience is, it’s time to get creative! Christmas is the ideal time to let loose with fun ideas and an engaging, creative message that will attract attention, generate engagement and increase sentimentality among your customers.
We’ve rounded up some key marketing channels that are sure to catch the attention of your customers.
Get your message out across all your social media platforms, and invest in some targeted advertising to really get results.
Your customers’ inbox is a great place to send Christmas messages – use personalisation and a special offer to increase open rates and engagement.
Incorporate some festive keywords into your Adwords campaign and set up remarketing adverts to remind your customers about the products they spent time looking at on your site.
Christmas marketing isn’t all about sales – share an informative blog post with top tips for surviving the Christmas period in your industry to create a connection with your customers and position yourself as a thought leader.
Roll your creative concept out across an engaging advertising campaign in the publications and catalogues your customers read.
Send a beautiful hand written Christmas card or a high quality direct mail piece to stand out from the crowd.
Your integrated Christmas marketing campaign is most powerful when it’s consistent and creative. Deliver the same message across every channel and ensure the same look and feel is adapted to suit.
It’s not too late to get your quick Christmas marketing ideas up and running – get in touch now!
We work with clients from start-ups to household names.
If you’ve got a project, get in touch and we’ll get going!