Why SEO is a must-have marketing tool

At Boxed Red, we’re no strangers to Search Engine Optimisation (SEO) and the benefits successful SEO reaps for our clients. If you take into account 67,000 searches are performed on Google every second, it’s no wonder why “Growing SEO” was named by 61% of companies as their biggest priority in 2018, and why it’s even more of a priority in 2019. The ever-changing online algorithms often seem scary and can be a reason why SEO isn’t carried out properly or efficiently, however we’ve comprised a list of reasons why you’d be silly not to have a good go at it and how it can create so many more opportunities for your business that other tools can’t do without a large budget or just on their own.

Cost-effectiveness

Google’s organic rankings are based on what its algorithm determines to be the best search results. Once you’ve written high-quality content on your website that contains the trending key terms, it can continue to attract traffic to your website for months (or even years) after you publish it. The only investment you’ll have to make into SEO is the time and effort researching and writing good content. Simples.

Brand Awareness

Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website and therefore, a greater brand awareness that costs nothing!

Definite increase in traffic

Organic search may account for as much of 64% of all website visits – Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. Having key-word relevant title and meta tags and descriptions also help to increase the click-through rate, which in turn encourages increases in qualified web traffic.

Credibility

Google is a trusted source of information, and is used every day to find what people are looking for. By ranking high on search engines, your business will build trust and credibility with your audience – in fact, 37% of search engine clicks are on the first organic listing.

It’s a long-term strategy

SEO is a long-term strategy! Yes- it can take 6-12 months to see optimal rankings however just as it takes time to move up the rankings, it takes time to move down the rankings. Once you are placed in top positions, you rarely move down. Good SEO efforts will result in a lasting impact on a search engine’s perception of your website.

Consumers research products online before going to a shop

Studies suggest 81% of shoppers conduct their research online before going to a shop and making a purchase. This high tendency for customers to go online first creates the perfect opportunity for brand awareness through SEO. The higher your website rank, the more likely you’ll be in the top picks for organic results!

Good SEO creates a better user experience

SEO helps companies to create a faster, smoother, and user-friendlier website. Well-structured, clean and uncluttered websites encourage visitors to stay longer, in turn decreasing bounce rates and increasing page views. Also, highly relevant content keeps your readers happy as they are more likely to get the answer to their questions find exactly what they’re looking for on your site. Good on-page SEO makes your users happy, which makes search engines happy as they love to display high quality information to their users.

SEO is quantifiable

By using platforms such as Google Analytics, you can easily measure your SEO efforts including traffic, conversions and your website ranking progression. You can also measure which search keywords are the most valuable to your business by using tools such as Google Adwords.

Looking for someone to make all your SEO dreams come true? Get in touch with Boxed Red today on 01565 632112, or contact us via our brand spanking new website!