Are you ready for Google’s Page Experience update?
10 March 2021
But which social networks are right for your goals? And what should you post on each platform to get the results you want? We’ve taken a closer look at Facebook and Twitter to give you some ideas about how you can utilise each to your advantage.
We’ve also shared our most popular posts, which might spark some inspiration for your own social media content.
Share images of your work, your people and activities you’re involved with to give some insight into the culture of your business. Your customers love to see ‘behind the scenes’ and images generally achieve better engagement in the form of Retweets, likes, comments and shares.
Look for opportunities to engage with other users by using hashtags and tagging people or brands with popular accounts. This can extend the reach of your posts to a new audience, who might decide to engage with you further, or follow your activity for more content.
Don’t forget to communicate, talk to your followers by Tweeting them, commenting on their posts and sharing their content. Social media is a two way street and you’ll start to build genuine connections and loyalty to your brand.
And one last point – don’t ignore Tweets and messages from your customers, users expect a quick response on Twitter and it’s a great opportunity to speak to people who are genuinely engaged with your brand.
Using social media for business can be fun and a great way to help you achieve your goals, whether you want to generate more sales, make genuine connections with your customers or share valuable content that improves the perception of your company.
Let us know your biggest social media challenge in the comments, and we’ll share our best tips for success!
We work with clients from start-ups to household names.
If you’ve got a project, get in touch and we’ll get going!