You want your website to appear in the search results pages for the terms your customer is looking for – so you need to spend some time getting your keyword strategy right.
Choosing keywords that are not only relevant to your business and industry, but also have a great search volume, is key to boosting the performance of your website.
Keyword search trends in your industry help us highlight the peaks in your customer’s activity, for example, searches for property-related terms dip in July and August, so we might advise redistributing your budget at this time of year to avoid any wasted spend.
Search trends also allow us to capitalise on peaks where your customers are searching more often, strategically increasing activity and making the most of trending search terms.
The number and quality of links on your website can contribute to improving its performance in search engine results pages, so we can spend time building your links as part of an overall SEO strategy.
Generating regular, engaging content is a fantastic way to keep your site fresh and at the forefront of search results when your customers type in their query.
From animated gifs and beautiful infographics to vibrant video and up-to-the-minute industry insight, dynamic content will keep your site fresh and your customers coming back for more.