ClientThe Belfield Group
SectorHome Furnishings /Retail /
TypeBranding /Design /Digital /Marketing /Strategy /User Experience /

The Belfield Group - Strategy, Design and Digital

The Belfield Group are one largest manufacturers of Home and Leisure Furnishings in the UK.

Working in partnership with The Belfield Group.

We, at Boxed Red, have become an extension to the team at The Belfield Group working across all elements of their Marketing Mix – from Strategy, to Design, to Communication and Digital to Branding.

What we did
We started working with The Belfield Group in 2019 by developing and leading a Senior Team Strategy Day. From this output we then developed a full rebrand and repositioning for the Group and their five brands / businesses within the Group - Westbridge, Tetrad, Belfield Home, Belfield Leisure and Usleep, then rolled these out across their digital and non digital channels.

Branding & Creative

From a creative and branding perspective we developed full brand guidelines to not only ensure an ownable ‘look and feel’ for the Group itself and for each of the brands within their portfolio, but also to create consistency across the Group. These guidelines have been used throughout the past year for all communication, both internal and external, both consumer and trade.

Websites & Digital

We developed the new ‘Belfield Group’ website incorporating the new strategic direction of the business and the new branding. This website is the ‘hub’ for the Group giving a stylish home for all the brands within their portfolio. We are also working across their brands from a Digital perspective ongoing.

Visit Website
Website Screenshot
Mobile Website Screenshot
Mobile Website Screenshot
Mobile Website Screenshot
Mobile Website Screenshot
In Summary

We continue to love working with The Belfield Group – we feel very much part of their team and are involved in all elements of the Marketing Mix. We are proud of how the business has evolved with our help as a partner, and look forward to many more projects in the future.

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