ClientSTA Travel
SectorEducation /
TypeAdvertising /Design /Digital /Marketing /

Introducing travel to a new generation

A refreshed brand identity and creative communication concept for STA Travel

Boxed Red was tasked by STA Travel to create an engage marketing campaign for Teachers along with the design of an exciting travel brochure to promote educational trips for schools and colleges.

What we did
Brochure Design and Production
Marketing Campaigns
Email Campaigns
Illustration
Poster Design

Helping teachers broaden their pupils' horizons

We delivered several creative concepts that incorporated stripped-back content with engaging copy and exciting photography to inspire teachers and trip leaders to make an enquiry about tailoring an educational trip to suit their exact requirements.

Upturn

in email click through rate

Increase

in overall enquiries

Creating a engaging travel brochure

Our team of designers had a free reign on the creative concept and were encouraged to use vibrant colours and hero photography,  the established STA Travel brand guidelines as a basis to develop from.


  • – 96pp brochure
  • – 62 destinations and tours
  • – 16 pages of travel information
  • – 11 individual maps
  • – 25 unique facts and figures
  • – 31 bespoke flag illustrations

“Boxed Red stands aside from any other independent agency in its field, and the knowledge and leadership driven through the team is second to none. They are very attentive to our needs as a customer and they always go the extra mile to deliver outstanding customer service.”

Harriet KerrSTA Travel

In Summary

The Boxed Red team worked together from the initial research stages, through planning the project, coming up with unique creative concepts for the client to choose from to implementing the design, generating engaging copy, planning the best layout of pages and artworking the final brochure for print and production.

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