ClientSouthway Housing
SectorConstruction /
TypeAdvertising /Branding /Design /

Creating development branding that stands out

Brand identity, brochures, signage, CGI's, sales and marketing suites

Creating striking development brand identities for Gecko Homes

Boxed Red Marketing created striking brand identities for housing developer Gecko Homes, part of Southway Housing Association, following a full competitor audit, market analysis and proposition development to ensure the identities had competitive standout and engaged with its target audiences.


What we did
Proposition Development

Powerful brand identities

Three powerful brand identities, each fully aligned to their target markets.

Each with their own integrated marketing strategy to ensure sales targets were achieved.

Contemporary living at Aura

Developing the name for the development as well as the striking brand identity of black and yellow, creating true standout as well as the use of modern shapes for a contemporary look and feel.
This brand identity was then rolled out to brochures, direct mail campaigns, stationery, digital campaigns, signage, hoarding, merchandising, email campaigns and more

A brand new collection of contemporary 2-bedroom apartments

Another strong name and brand identity for Oakmore, using the rings of the inside of an Oak tree to create contemporary shapes.

Brochures, hoarding, signage, stationery and an integrated digital marketing followed this brand identity ensuring that these properties sold out ahead of sales targets

Park View

Park View sold out in record time thanks to its appeal to its target audience.  Strategy, proposition development, brand identity, brochures, signage, hoarding and much more were designed and produced to support the sales strategy for this development.


Gecko Homes is the residential developer arm of the well known Southway Housing Association, building affordable properties in key locations across Greater Manchester offering flexible buying and renting solutions.

In Summary

What Gecko Homes say about Boxed Red

“Boxed Red are a fantastic marketing partner.  They offer us a one stop solution to all our marketing needs. From the strategy and brand development through to the signage, brochures and all the sales support we need to sell our properties.  They are so creative and know the property industry inside out – they make my job a lot easier”.

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