ClientProGARM
SectorHealth & Safety /
TypeBranding /Design /Digital /Marketing /

A new brand for a forward thinking company

A contemporary brand for a forward thinking company

Protective clothing manufacturer ProGARM started working with us to improve the functionality of its ecommerce website and generate more sales from both customers and distributors.

Being a forward-thinking company that produce and distribute high quality Arc Flash and Flame Resistant clothing, they had a small number of different target markets to engage. Boxed Red implemented its tried and tested strategic process, that began with defining ProGARM’s proposition and tailoring it to the precise requirements of each audience.

What we did
Value Propostion
Branding
Brand Guidelines
Marketing
Catalogue Design and Artwork
Digital Advertising
Print Advertsing
Exhibition Stands

Their old brand didn’t reflect the quality of the products that they produce and supply, and because the brand was already well established in the market place and they did not want to change the name or brand mark too much, Boxed Red created a well thought-out marketing strategy that would incorporate as much of the original ProGARM as possible and still elevate them in the market place.

47%

increase in website traffic

100%

increase in incoming leads

227%

increase in online product sales

A detailed guideline document was produced to be distributed to a large distribution team, empowering them to be able to create aligned and consistent content.

Following this, a consistent and integrated marketing campaign was rolled out across a range of online and offline marketing channels to assist ProGARM with achieving its ambitious objectives.

A fully responsive e-commerce solution

The fully integrated website was built to promote ProGARM’s extensive range of services and reflect ProGARM’s values, creating an efficient and smooth user experience. From Typography, to graphic icons, the brand guidelines ensured the brand was rolled out effectively across the new website.

“Boxed Red relished this challenge and created a new way of communicating that makes the technical information simple, yet still professional and credible. We couldn’t have achieved this without their team’s hard work.”

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