ClientMacbryde Homes
SectorProperty /
TypeDesign /Digital /Marketing /

Strategic marketing for an award-winning property developer

A creative marketing strategy to reach a new and wider market for Macbryde Homes.

Full service strategic marketing for an award-winning, family-run property developer

Privately-owned property development company Macbryde Homes works with Boxed Red on an ongoing basis to establish a consistent, engaging and integrated approach to marketing with the goal of increasing the number of properties sold.

What we did
Marketing Strategy
Advertising campaigns
Development brochures including Site plans & Floorplans
Website
Social Media
PPC
SEO

Our approach

Boxed Red’s strategic process ensured the right key sales messages were used in the most appropriate manner to incite a response from the defined target market. A consistent campaign was rolled out across the Macbryde Homes website, printed marketing collateral, email marketing, offline advertising campaign and social media activity.

736%

increase in social media engagement

12%

increase in website engagement

We love the creativity of the team at Boxed Red, they will always come up with fresh ideas for our campaigns, they listen carefully to our requirements and will always meet a deadline, however tough it may be

Caryl RussellSales and Marketing Manager

In addition to aligning their marketing for a consistent approach and a creative re-design of their website, we also integrated to use of a digital marketing plan including social media, email campaigns, SEO and PPC to increase awareness and enquiries by through highly targeted creative content.

In Summary

Increased brand awareness and customer engagement

As a result, Macbryde saw overall greater brand awareness and engagement, with a significant increase in traffic to the website, an increase in property enquiries and a social reach that exceeded expectations.

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