Our brief was to create a consistency between the brand communications of the three brands of GIHLondon, Regent Properties and Red Door Furnishings. GIHLondon are London property specialists that focus on both established and developing areas of the London. Communicating to overseas investors especially the Chinese market was a key emphasis of the rebrand.
We created a comprehensive guideline document which helped align the three brands along with keeping consistency upon all applicaions. We focused on the brand propositions that we created for each of the brands along with all visual elements such as colour, typography and iconography.
We rolled the brand across a range of media such as an 52pp corporate brochure displaying their upcoming range of developments along with their previous properties. We also created a fully responsive website demonstrating their expertise in the London property market.
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