A digital marketing plan to solidify Ascot Services’ position as market leaders
Ascot Services are a provider of construction and facilities management; engineering services and environmental solutions. As a leader in their industry, their previous branding didn’t reflect their positon in the market.
Through a creative digital marketing plan Boxed Red built a brand that reflected Ascot on every level including their values and innovative services, a brand that was appealing to potential new clients and large business opportunities, and a brand that was engaging and promoted thought-leadership amongst their target market.
increase in the number of inbound leads (year on year)
increase of tender conversion (year on year)
A modern logotype helped to reinforce Ascot Services’ position as a market leader and an innovative solutions provider. Moving away from the construction led feel of the existing logo to a sleeker more styled brand mark. The use of vibrant green and beautiful blue communicated a professional yet approachable look and feel.
We always aspire to go above and beyond for our clients, and Ascot Services were no different. The rebrand was then rolled out across a wide range of marketing collateral, and eventually leading to the design and development of their brand new, cutting-edge website.
The bespoke website built for Ascot Services incorporated their new branding and was engaging for their target audience, with a mix of relevant key sales messages and engaging organic content to position Ascot Services as a thought-leader in their industry. A seamless user journey was built in from the beginning, creating a space that was user-friendly and easy to interact with across all touch-points.
We are so impressed with our new brand and website, it looks fantastic! Boxed Red worked hard to understand our business and the result was a clean, modern brand and a website which functions exactly how we need it to.
Stewart AshurstDirector, Ascot Services Ltd
This project pushed creative boundaries and used a strategic approach to help Ascot Services reposition themselves and stand out from the competition with a bespoke, creative brand re-launch.
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