ClientAscot
SectorFacilities Management /
TypeAdvertising /Branding /Design /Digital /

A creative rebrand to inspire new and existing clients

A digital marketing plan to solidify Ascot Services’ position as market leaders

A creative rebrand to inspire new and existing clients

Ascot Services are a provider of construction and facilities management; engineering services and environmental solutions. As a leader in their industry, their previous branding didn’t reflect their positon in the market.

Through a creative digital marketing plan Boxed Red built a brand that reflected Ascot on every level including their values and innovative services, a brand that was appealing to potential new clients and large business opportunities, and a brand that was engaging and promoted thought-leadership amongst their target market.

What we did
Value Proposition
Branding
Business Stationery
Sales Tools
Email Marketing
Website Design and Development
Outdoor Advertising
Print Advertising
Vehicle Livery
Outdoor Signage

31%

increase in the number of inbound leads (year on year)

43%

increase of tender conversion (year on year)

A modern rebrand

A modern logotype helped to reinforce Ascot Services’ position as a market leader and an innovative solutions provider. Moving away from the construction led feel of the existing logo to a sleeker more styled brand mark. The use of vibrant green and beautiful blue communicated a professional yet approachable look and feel.

Mobile Website Screenshot
Mobile Website Screenshot

We always aspire to go above and beyond for our clients, and Ascot Services were no different. The rebrand was then rolled out across a wide range of marketing collateral, and eventually leading to the design and development of their brand new, cutting-edge website.

The bespoke website built for Ascot Services incorporated their new branding and was engaging for their target audience, with a mix of relevant key sales messages and engaging organic content to position Ascot Services as a thought-leader in their industry. A seamless user journey was built in from the beginning, creating a space that was user-friendly and easy to interact with across all touch-points.

View the Website

We are so impressed with our new brand and website, it looks fantastic! Boxed Red worked hard to understand our business and the result was a clean, modern brand and a website which functions exactly how we need it to.

Stewart AshurstDirector, Ascot Services Ltd

In Summary

This project pushed creative boundaries and used a strategic approach to help Ascot Services reposition themselves and stand out from the competition with a bespoke, creative brand re-launch.

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