As social media continues to grow in the digital marketing landscape as a major solution for businesses across the world, it’s understandable that layouts and algorithms need to be developed to keep up with the usage. However, Instagram has announced recently that they are in fact taking a step back in the way they display your photo feed.

“Today we’re introducing changes to give you more control over your feed and ensure the posts you see are timely” writes Instagram on their official website.

Having read through their statement, we can only agree that these changes are a good thing!

Auto-Refresh is a thing of the past!

In their statement, Instagram confirmed that they are scrapping the automatic refresh feature which has been infuriating many users when it scrolls you back to the top of your feed and displays new posts.

Instead, there will now be a ‘New Posts’ button which allows you to decide when you want to see new posts or whether you want to stay on the feed you’re on. Instagram is hoping this feature will allow the platform to be a more enjoyable experience than it is currently.

New Posts at the Top

Another update Instagram is rolling out is a change to how posts are displayed. Now, when you refresh your feed, you are more likely to see newer posts first, ensuring you won’t miss the most recent posts from the pages you follow.

Rather than displaying images from days ago first, which the previous algorithm felt was relevant, you will be greeted at the top of your feed with the freshest content first!

We love that fact that Instagram was able to take a step back and realise that their previous system, which attracted so many users, was a better way to display feeds.

# and @ Links in Bios

The final change to Instagram this week is the introduction of # and @ linking in your bio. Previously, these would simply leave the text in your bio with no clickable action, but not anymore!

Now, if you put a # or @ mention a page or person in your bio, Instagram will link that through to either the # feed or the tagged person’s profile!

These changes are all welcome updates to one of our favourite social media platforms and we can’t wait to see the results. If you’re wondering if Instagram is for your business, why not get in touch with our team to find out more? Oh, and don’t forget to follow us on Instagram!

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