Wow, where did the summer go? It only feels like yesterday we were getting excited at Boxed Red HQ convinced that football was actually coming home, and now Christmas is staring us in the face!
With that in mind, have you got your Christmas marketing strategy in place yet? If not, don’t panic, we have a whole host of ideas to implement that’ll take your festive activities to the next level!
Emphasise your Christmas Marketing PPC Advertising
It’s a well-known fact that Google likes to boost adverts that are most relevant to the user’s search terms, so putting in the time to make sure your PPC advertising is spot on will guarantee that your winter campaigns are successful.
To make sure your campaigns end up on the nice list this Christmas it’s important to ensure that your keywords are optimised to what customers will be searching for, that your budgets are competitive and that your quality score is high.
CTA’s (Call To Action) should always be used on your adverts as these help to entice customers to your website, as well as utilising negative keywords to make your searches relevant. We know that the Christmas period brings the maximum amount of sales opportunities for many companies, which is why our team of PPC elves are on hand to maximise your ROI and increase sales and leads.
Social Media is a Game Changer
Whether you decide to simply create some branded social media posts and promote your latest product offering or want to show off your festive advert social media provides the perfect platforms for this, especially around the Christmas period.
In recent times, the likes of John Lewis and other popular retailers have lead the way for innovative integrated Christmas campaigns that now compete to see who can create the largest Christmas buzz. One way that they are able to communicate their message so clearly is through the use of social media.
By creating an engaging campaign that people want to share with their friends and family, it automatically increases brand awareness and ultimately, sales – so, why not get in touch with our social media team today to see what festive fun we can create for your social media channels?
Let the Christmas Fun Begin
In previous years, we have developed a number of Christmas games that our clients have promoted via social media, and email campaigns that have been successful at engaging their customers and most importantly promoting some festive fun at Christmas time.
That being said, we strongly recommend utilising our creative skills to conceptualise a fun, engaging integrated campaign that your customers will love whilst making sure your campaign reaches its full potential and meets your needs as a company.
So, if you’re looking to take your ROI as high as Santa’s sleigh, get in contact with our friendly team in Knutsford today who will be your helping hand this Christmas!