Google Logo on Samsung Screen for Boxed Red Search Engine Optimisation Blog Header: Google search algorithm update

It’s been over a month since Google released the largest search algorithm update since 2012, however, it is only just coming to light the severity of the changes and the nature of its knock-on effect. Nicknamed ‘Medic’ by many amongst the SEO community, this broad core algorithm update has had mixed results for a number of industries. Some saw huge surges in traffic whilst others dropped vital places in ranking on Google. According to Google, ‘there’s

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Instagram Changes 2018 Boxed Red Marketing Agency in Knutsford

As social media continues to grow in the digital marketing landscape as a major solution for businesses across the world, it’s understandable that layouts and algorithms need to be developed to keep up with the usage. However, Instagram has announced recently that they are in fact taking a step back in the way they display your photo feed. “Today we’re introducing changes to give you more control over your feed and ensure the posts you

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GDPR compliance

Whether you feel it’s a good thing or not, for businesses across the UK and Europe, General Data Protection Regulation (GDPR) is something that cannot be ignored. So, is your business ready? What is GDPR? GDPR is a new regulation that is being brought in by the powers that be in Europe in an attempt to increase the privacy of consumers and their personal information within the European Union. What this essentially means for marketers

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Augmented Reality Blog

With Apple announcing that augmented reality is set to become one of the key features on their new iPhone, Warwick Business School have researched into how it might influence shoppers of the future. What is Augmented Reality? You may have heard a lot about augmented reality in the past few weeks, with many tipping it to be the ‘the next big thing’ but what is it? Essentially, augmented reality is a technology that merges reality

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THE IMPORTANCE & ADVANTAGES OF SSL CERTIFICATES

An SSL certificate is beneficial to both the website owner and the end user ensuring that your web traffic, both incoming and outgoing, is kept safe from various security threats. It protects sensitive information as it travels, helps give your SEO a boost, is great for credibility and brand perception and so is therefore highly recommended for any modern website. We have spoken a lot about security of websites recently following the global cyber attacks that

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GDPR

The General Data Protection Regulation (GDPR) is a new binding legislative act to protect personal data and it comes into force on 25th May 2018, a little under a year from now. Almost every business will have to make some changes to the way it handles customer information, as website cookies and IP addresses, as well as names, addresses and email addresses are all classed as personal data under the act. GDPR has been introduced

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cross-device remarketing

Google has rolled out an update to its remarketing capability that could increase your conversions by reaching your customers when they browse on different devices. Cross-device remarketing is now available in Google AdWords and means your ads are served to customers when they visit your website on one device then browse or search on another. Research from Google has shown that around six in 10 internet users start shopping on one device and make the

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digital advertising

Facebook recently announced a new digital marketing tool that provides insight into the performance of Facebook ads when compared with ads running on other platforms. Advanced Measurement allows all advertisers to compare results of ad campaigns running on Facebook, Instagram, search and display with in-depth insights including which had the highest reach or the best conversion rate. 85% of all budget spent on digital advertising goes to Facebook and Google, but the strict rules around

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Cyber attacks

You can’t have missed the news that a global cyber attack has hit more than 150 huge businesses worldwide, including FedEx in the USA and the NHS here in the UK. Fresh attacks appear to be slowing down, but experts including computer giant Microsoft have told business owners around the world to treat this incident as a wake-up call. The Wannacry virus has infected machines running the Windows XP operating system, encrypting files and holding

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It’s common knowledge that Google makes updates to its mysterious algorithm on a regular basis, sometimes up to three times every day according to some employees. However, every now and then an update comes along that sends ripples through the digital sphere and encourages website owners everywhere to make changes to stay ahead of their competition, and ultimately at the top of the search engine results pages. Over the last couple of weeks there have

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