Date31st Jan 2017
CategoryDigital/Inspiration/Marketing Strategy/Property/Social Media/
AuthorBoxed Red

7 property marketing trends to boost your sales in 2017

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Property Marketing Virtual Reality

As property marketing experts, we’re always on the lookout for new ways to help you reach your customers. From embracing digital channels to making sure your sales and marketing suites convert, we’ve tried and tested almost everything!

But there’s always something new around the corner, so we’re looking ahead to find out which property marketing trends you should implement in 2017.

1. DIGITAL MARKETING

Our research suggests that digital marketing will continue to play an increasingly crucial role in achieving property sales in 2017 and the true success comes from ensuring all activity is fully integrated… that is where the results lie.

Harnessing the power of social media, email marketing, SEO, PPC search, display and remarketing drives significant amounts of traffic to your website and it’s all targeted and measurable so you can easily see it working.

90% of home buyers search online during their home-buying journey

2. VIDEO

Bring your properties to life and enhance your customer experience with dynamic content, which is also great for boosting the performance of your website in search engines such as Google.

This could take the form of high quality video footage, development fly throughs, showhome flythroughs or drone footage that highlights the fantastic views and lay of the land.

People are 85% more likely to buy a product after viewing a product video

73% of homeowners say they are more likely to list with an estate agent who offers to create a video for them

3. VIRTUAL REALITY

Virtual reality can help with selling off-plan – let your customers see themselves living in the property by offering it at your showhome or sales and marketing suite. Let customers style the rooms to suit their own taste or show options and upgrades to cross sell and upsell through helping them choose their finish.

81% of consumers who try virtual reality claim they would tell their friends about the experience

4. MOBILE

Mobile is now the leading device for customers searching for new homes online, overtaking desktop and tablet, so make sure your homes are the first they see in the palm of their hand by optimising your activity for mobile.

Mobile now represents 65 percent of all digital media time

Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.

5. CONTENT

Positioning yourself as an expert in the property industry is key to building trust with customers – share interesting content that your customers will find useful such as top tips for moving house and industry insight about changes in the property market.

While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads

6. SEGMENT YOUR DATA

Consumer expectations are changing and there is an increased demand for relevant, engaging content that is delivered instantaneously. Therefore, it is vital you tailor your property marketing messages to satisfy the needs of different groups. For example, you could send one email campaign to first-time buyers only and another to people interested in a certain location.

Marketers have noted a 760% increase in revenue from segmented campaigns

7. MAKE CONNECTIONS

Create connections with your customers by talking to them on social media platforms and embracing different ways of communicating, for example through Facebook Messenger, which could help you stand out against your competitors.

Social media is most successful when you profile customers by their location, so content and ads can be extremely targeted at every point of your customer’s journey. From generating excitement about a new development and sharing community updates to raising brand awareness and delivering great customer service, social media can do it all.

81%+ of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing

If you need some direction for your property marketing in 2017, call 01565 632 112 and we’ll get you on track for success.

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