Date9th Jan 2017
CategoryDigital/Inspiration/Marketing Strategy/Property/Social Media/
AuthorBoxed Red

Top tips for using Facebook as a property marketing tool

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Facebook for Property Marketing

Facebook is a fantastic tool for property marketing, our clients in this industry love nothing more than making genuine connections with customers and generating sales to meet their targets.

And with the average Facebook user checking their account more than 13 times every day for around two minutes and 22 seconds each time, it goes without saying that getting your message into their feed is a good idea.

You probably already have a business page set up, so here are seven quick tips to help you get the most out of Facebook as part of your wider property marketing strategy.

1. SHARE GREAT PHOTOGRAPHY

Great photography sells properties, so it’s vital that you take fantastic photographs from every angle, or invest in good quality CGIs to demonstrate the elevations, room sizes and outside space.

But you can take this one step further by showcasing the lifestyle on offer to give customers even more reason to choose your properties. Is there a huge kitchen table where house hunters can see themselves gathering with the family? Show some lifestyle photography and let customers put themselves in the picture.

2. USE KEYWORDS

Make it as easy as possible for customers to find your properties by including keywords in the Short Description, Company Overview and Long Description sections on your Facebook page.

There’s no secret to great SEO, simply describe the types of houses you have available and add the location to help customers know what to expect. For example, include the term ‘four-bedroom family homes in Chester’ to make your properties easy to find.

3. SHARE VARIED CONTENT

Your Facebook followers want to see your latest properties and listings, so it’s important to post these, but you need to share varied content to keep your customers interested.

Think about what they will find useful and informative, for example the benefits of buying a new build home, or top tips for moving house.

Try to let your personality shine through, after all, your Facebook followers are people too and will want to make a connection with you and not just your listings.

4. SHARE GOOD NEWS

Optimism and positivity go a long way if you can find the right angle, perhaps interest rates have gone down and people may pay less for their mortgage, or a new initiative to help first-time buyers has been released.

Keeping a positive spin on your page will help people engage and make a connection with you.

5. POSITION YOURSELF AS A LOCAL EXPERT

Sharing news from your local community (or the community around your property development) cements your position as a trusted expert in the area and reinforces your local knowledge.

Keep an eye out for events in your area, local information about charity events or road closures or share articles from the local newspaper to make your Facebook page a useful resource for people househunting nearby.

6. EMBRACE IT

Make Facebook part of the way you do business by adding your bespoke Facebook URL to your business card and website so people can find you and follow you easily.

Use Facebook Messenger to stay in touch with customers and let people contact you this way to open up a new channel of communication that is simple and efficient for you both.

While it’s still a good idea to add new contacts to your email database, you should also invite them to ‘like’ your Facebook page to make sure they are in the best position to see your updates and engage with your content.

7. ADVERTISE

The Facebook Adverts Manager is a powerful tool that works particularly well as part of a property marketing strategy. Your customers are already searching online for new homes, so it makes sense to get your name in their Facebook feed as often as possible.

You can choose to set up local adverts to target people in your area with relevant messages about the homes you have available with great photography to entice them to click.

If you need help to set up your Facebook business page, or want to take your social media to the next level, call us today!

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