Date11th May 2009
CategoryDigital/Marketing tips/News/
AuthorBoxed Red

Seven questions to ask yourself about your online presence

Posted by: Janna Caley

Just because you have an online presence does not mean you can sit back and be complacent, you need to continually review it, improve it and update it to ensure it is effectively used as an engaging sales tool.

Here are 7 questions that you should continually ask yourself to assist with this process.

1. Does your website portray the image of a successful company?

Your website should engage visitors with a professional design, and should entice them to learn more about your company, products and services. Your website should project the image of a company, your size or larger with a strong professional brand identity, design, layout, imagery and illustrations.

2. Are my competitor’s sites attracting more attention than mine?

Have you checked out your competitor’s website lately? Do they look more professional, successful and up-to-date? Is their strategy and message clear? How does yours compare?

Your website should be comparable, if not superior, to your competitors.

3. Is my website content engaging and persuasive?

What are your company’s positioning, messages and value propositions? Is this information coming through on your website?

Use subheads and bullets which can make complex information easier to understand for the user.

4. Can visitors to your website quickly find the information they need?

Your home page should allow visitors to easily identify their areas of interest and get to relevant information fast with an intuitive user-interface and well-organised content. Navigation should be clear and simple.

5. Is your website generating sales leads?

Every page of your website should have a call-to-action. Offer information that visitors find useful, and they will more than likely provide their contact information in return.

6. Can target customers find your website using search engines?

Your website needs to be found. The practice of getting your website found is known as Search Engine Optimisation. Most people use web search engines and directories such as Google and Yahoo to find companies. Search Engine Optimisation (SEO) can get your website to “naturally” show up on the first few result pages of a search using relevant keywords and phrases.

This can sometimes take time however, so paid advertising can be an effective stop gap, try pay per click marketing.

7. Is it easy to update and maintain your website?

Most new websites offer content management and posting tools, enabling non-programmers to quickly and easily update the more dynamic sections such as news, events, and other frequently updated features. This will help you keep yourwebsite timely and fresh.

Conclusion: Your website should support your business/marketing strategy and your objectives by engaging , persuading and generating leads. If it isn’t, it’s time for a new website.

Contact us now for more information or for a free review of your website

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