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10 March 2021
There’s a faint nip in the air and a few festive treats have sneaked out on to supermarket shelves, and that can only mean one thing – it’s time to start thinking about your Christmas marketing activity!
Our clients have been asking us for our best Christmas marketing ideas, so we’ve compiled a list that you can implement right away. Get ahead of the game and make your business stand out from the rest come December.
1. A personal touch
There’s nothing quite like receiving a hand-written envelope in the post, especially in the digital age of online advertising and email campaigns, so why not send a bespoke Christmas card to your customers and clients?
A carefully-designed card can be cleverly aligned to your brand identity and give you the opportunity to hand-write a message, along with the address on the envelope and give your contacts the gift of snail mail this Christmas.
2. Christmas is for giving
Why not surprise your customers with a gift this Christmas? It is the season of giving, after all! Try to think of unusual ways of creating a buzz around your business.
At this time of year it is easy to get caught in the sea of ‘sameness’ so an extra little gift can make your brand stand out from your competition.
3. Tell a story
Gifts don’t have to cost a lot of money, your customers might thank you for your professional knowledge at this time of year. Why not write a blog about the tips for surviving the Christmas period in your industry, you could even use this very blog for inspiration!
4. Get personal
It’s nice to be acknowledged as more than a number in a mass email broadcast, so why not personalise your festive email campaign and wish everyone Merry Christmas by name?
A well thought out, personalised email campaign can give your customers an emotional connection with your brand, which in turn might help them choose you over your competitors!
5. Capture your customers’ attention
There are many ways in which you can stand out from the crowd over the Christmas period. You could arrange a charitable donation and create a warm feeling for both your staff and your customers. It’s also a great way to show your customers you care and let everyone see what a great company they are involved with.
Remember to maximise the reach of your festive advertising by creating a strong call to action and motivate your customers to purchase your products and services. The key to campaign success is using a tracking method, create a bespoke URL, QR code or discount code to help you analyse the results that are so important for your success.
Are you struggling to fit an integrated Christmas campaign into your busy schedule? Get in touch and see how we can help you!