New Year, New Goals

Do you have big plans for 2014? Our guide to setting and implementing achievable business goals could help you achieve your vision.

New year, new goals…

It’s the start of a new year and the perfect time to review the last 12 months and make exciting new plans for the future. But it’s going to take more than a new diary and a sharpened pencil to help you achieve your ambitious goals.

Effective planning and setting achievable but ambitious goals will give your business a boost this year, read our guide and get started today.

First, ask yourself these questions:

Where is my business currently positioned?

Are you among the premium suppliers of your products and services? Or are your prices the most competitive in the market?

Knowing your position in the market will enable you to tailor your products, services and communication strategy to the people most likely to buy from you – your target market.

What are my future goals?

Ambitious, but achievable goals will help to drive your business forward – do you want to increase your market share, improve your return on investment or boost the number of customer enquiries you receive?

Are my goals achievable?

A good place to start is setting SMART goals – specific, measurable, achievable, realistic and timed.

‘I will increase my turnover by 15% in the next 12 months’, or ‘I will employ a marketing agency to help implement my strategy within the next 6 weeks’, could be suitable.

How will I achieve my goals?

Setting out a plan of action, with review points and short-term objectives will keep you motivated to continue. You can utilise the skills and expertise of your team, which members can support you during this exciting time? Does someone in your business have specific industry knowledge that could help you along the way?

The foundations of an effective plan

An effective plan stems from the following vital elements:

• Thinking creatively and identifying new ways to achieve your goals
• A structured, robust strategy
• Knowing your business and its place in the market Flexibility is vital, consider a range of options for reaching the goal
• Coordinate your team’s efforts, use them to help you along the way

However, if your team is stretched to capacity and your goals are slipping out of reach, it might be time to outsource some of your activity to keep those achievements in sight.

Now you know what you want to achieve, how you are going to get there and who can help you along the way, it’s time to implement your plan.

Call us to find out how Boxed Red Marketing can help you to reposition your business in the market, work with you to create a plan to achieve your objectives and most importantly, help you reach your goals through effective implementation.