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Boxed Red Marketing has worked on a unique website project that is leading the way to provide user-generated, independent accessibility reviews of venues across the UK, removing the ‘fear of the unknown’ for people with a huge range of accessibility requirements.
Euansguide.com is an innovative new website created to empower individuals with disabilities or people with accessibility requirements, and
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the people they spend time with, by giving them the freedom and confidence to visit new places without the ‘fear of the unknown’.
The website is driven by impartial, user-generated reviews of venues such as hotels, restaurants, bars, leisure facilities, cinemas, theatres, museums and visitor attractions. Venues can register to provide valuable information about their facilities, while users are invited to write independent reviews based on their experience, giving a rating out of five in different areas including transport and parking, access, toilets and staff.
Euan’s Guide is the first website of its kind and has the potential to change the lives of people with accessibility requirements, by giving them the confidence and freedom to get on with leading their lives, without barriers.
The idea for Euan’s Guide came from Euan MacDonald, who uses a wheelchair due to Motor Neurone Disease, and his sister Kiki. Euan says that despite being in a wheelchair, he still wants to visit new places, go to bars, restaurants and the cinema, but struggles to find any information about local places with disabled access.
Euan says: “I created Euan’s Guide simply because I wanted to go out for a drink with some friends, I wanted to go somewhere new and I couldn’t find any information on accessible bars in Edinburgh. Over the years I have built up so much information about local places with disabled access and wanted to share this knowledge with people who have the same issues as me.”
“I wanted to provide an accurate preview of venues and remove the element of surprise when you arrive somewhere. It is really important to me that barriers such as these are removed so I, and other people with accessibility needs, can get on with leading our lives.”
Boxed Red Marketing has worked closely with Euan and the team to develop the strategy behind the website project and ensure accessibility and user experience remain at the core of the site. This approach has been integral to the entire project, from the brand development stage where colours and design features were carefully chosen, to creating a suite of sales and marketing tools with accessibility at the core.
Craig Fell, Director, Boxed Red Marketing, said: “We are so proud of the work we’ve done so far with Euan and the team at Euan’s Guide, we feel really passionate about the site and are really excited about the difference it will make in people’s lives.”
“One moment that has really stood out for me was when Euan said the font we’d chosen for the brand was eerily similar to his own handwriting, we knew we were on the same wavelength from then.”
To find out more about this unique project visit www.euansguide.com or contact Shelley at Boxed Red Marketing on 01565 632 112 or email shelley@boxedred.com
Boxed Red Marketing delivers creative, digital and strategic solutions with added value. We provide an affordable, one-stop-shop solution that offer full marketing support with a flexible approach for clients in a number of industries. In-house designers, strategists and developers are hand picked for their passion and creativity, as well as their extensive industry knowledge.
Boxed Red offers a full spectrum of marketing support, from strategic planning and proposition development to engaging creative design and successful implementation and review. We add value at every stage by thinking strategically about every project, identifying new opportunities, measuring results and changing our plans to exceed expectations and accomplishing goals.
To find out more about Boxed Red Marketing visit www.boxedred.com or call 01565 632 112.
Euan’s Guide is a website that features impartial, user-generated accessibility reviews of venues, assisting individuals with accessibility requirements and the people they spend time with. Hotels, restaurants, bars, leisure facilities, cinemas & theatres, visitor attractions and many others will have the opportunity to demonstrate their accessibility credentials, with genuine customers providing feedback on their experience and promoting venues with great accessibility attributes. These reviews will establish a knowledge bank that potential users can search, filter and use to assist in planning their visit.
This site is currently in beta – visit www.euansguide.com to find out more.