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10 March 2021
Boxed Red recently designed, developed and launched an innovative new website for Barbour Product Search and we’re thrilled to hear it has been nominated for a prestigious industry award!
The Barbour Product Search website has been named as a finalist in the Best Use of Website category at the prestigious Construction Marketing Awards 2016.
Boxed Red has been working with Barbour Product Search since 2015 and has developed the website based on an extensive strategy project that uncovered the company’s key objectives and unique proposition to market.
The new website embraces new technology and digital channels to align with the way users search for information and engage with manufacturers, as well as achieving the goals of increased engagement, generating enquiries and improving the service provided to customers.
Barbour Product Search has experienced fantastic results since the website launch, including:
Adam Valentine, Content Director at Barbour Product Search said: “We’re really pleased to be shortlisted for Best Use of Website in these prestigious industry awards.
“Over the past three years we’ve been developing the Barbour Product Search offering, moving away from a ‘traditional directory’ to a showcase where we can effectively communicate with architects and specifiers through various online channels, ensuring they can easily find the product information they need.
“The new website allows us to integrate content, channels and the brands we work with, connecting our customers to our network of product specifiers.”
Cat Gladstone, Senior Strategic Account Manager at Boxed Red Marketing added: “We knew from the start that the Barbour Product Search website was going to be an exciting one to work on and our strategic approach meant we could focus on our client’s key objectives and build a website that truly works to achieve their goals.
“Our relationship with Barbour Product Search is ongoing, so we’re looking forward to the next stage of the journey and wish the team the very best of luck at the ceremony.”
Barbour Product Search is an interactive, online building product search platform for the construction sector that enables specifiers to source products and manufacturers.
The new website provides extensive product information in an easily searchable format, and offers daily updates, regular newsletters and blog articles to keep our audience informed of new products, case studies and recent news, plus the latest in sustainability, BIM and other new technologies.
We work with clients from start-ups to household names.
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