Are you ready for Google’s Page Experience update?
10 March 2021
One of Boxed Red’s longest-standing clients, LBM, tasked us with an exciting brief to completely overhaul the company’s internal communications strategy. This came about in response to feedback from existing employees who felt some of the information was very corporate in nature.
From this, we developed the ‘Be the Best’ branding concept, which incorporated a new look and feel to the company’s internal newsletter, a fresh, engaging and exciting tone of voice and an innovative photography shoot that saw staff members bring elements of their personal lives to work with them.
The result was a huge success with employees feeling much more engaged with the company newsletter, which showcased charity events, internal award schemes and distributes company news. The entire Be the Best campaign has also been extended to engage potential new employees with the company throughout the recruitment process.
Taking a fresh approach to an existing brand is one way to engage a new target market, and we recently completed this type of project for the prestigious property development in North London, Bentley Priory.
The regal claret colour palette has evolved to incorporate a sleek, black and gold finish, which has been applied across every element of marketing activity from a national advertising campaign, to social media presence and site hoarding.
One of the biggest elements of the project was the relaunch of the Bentley Priory website at www.bentleypriorystanmore.com. The site has been completely revamped to incorporate the new colour scheme and even more information about the exclusive properties available on the site.
Working with such an established brand brings exciting and varied challenges, which we just love working with!
The Boxed Red team were tasked with creating an engaging business card to promote STA Travel’s wide range of educational experiences, driving traffic to the brand’s Facebook page and website.
We developed an engaging concept for a bespoke business card, which was delivered on time, on brief and on budget.
Being part of a new product launch is an extremely exciting time, and the arrival of a new premium, distilled London Dry Gin was no exception.
The brief was to incorporate elements of the Cheshire countryside to reflect a premium, high quality product that would be easily identifiable from a shop shelf or back bar. The result was an engaging brand identity that has been consistently applied across all elements of marketing activity so far.
Creating a bespoke, integrated marketing campaign for Christmas is one of our favourite projects to be involved with, it’s one of the ways we can maximise the reach of our clients’ marketing activity.
North-west restaurant chain, Bem Brasil wanted to engage two different target markets with an enticing Christmas campaign that spanned everything from in-house communication and external advertising to a bespoke, personalised direct mail piece and follow up email campaign.
Every aspect of the campaign was created to look consistent and deliver the same, engaging messages throughout in a consistent manner.
We work with clients from start-ups to household names.
If you’ve got a project, get in touch and we’ll get going!