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10 March 2021
There are some common email marketing mistakes that we see time and again, so we’ve rounded up seven of our best ideas to get your next email distribution on the money.
A significant percentage of your website traffic is coming from mobile and tablet devices – and those same customers are using their mobiles to read, and react to your email marketing messages.
The best way to optimise your email is to think ‘mobile first’ – your message should be clear and easy to read on the smallest screen available. Try testing your email design on multiple devices to make sure it’s optimised.
Too many images, lots of logos and reams of text dilute the main message of your email marketing campaign, and make it difficult for the recipient to understand.
What do you want the reader to do? Click through to your website, make a booking or simply share your compelling content? Let them know what you want them to do, and make it easy with buttons and calls to action.
It’s very simple to add a ‘share this’, ‘forward to a friend’ or ‘like us on Facebook’ button to your email campaign. If your customer enjoys your content, they can share it with their contacts, spreading your marketing messages far and wide to help you achieve your goals.
Share tips from your industry, insider knowledge or a look behind the scenes at your business. Letting your customers in on your expertise can be a fantastic way to build trust and reputation, without selling your services at every opportunity.
Find out as much as you can about your customers. Do they own their own business? Do they buy your products once every six months?
A little bit of insight can help you personalise your emails and send highly relevant messages to the right people, at the right time.
A growing, healthy subscriber list is a fantastic marketing tool and your customer’s inbox is a great place to tell them about your products, news and expertise. Make it easy for new subscribers to sign up – give them opportunities on every page of your website and offer an incentive to seal the deal.
Don’t spam. Don’t break the email marketing rules. You must have permission to contact your customers, and there are limits on how many emails you can send to any one person over specified periods of time.
Chances are if you think you’re breaking the rules, you probably are. Don’t damage your hard earned reputation with bad email marketing etiquette.
If you’re baffled by email marketing and need some help getting your messages heard, drop us a line to email@example.com and we’ll make sure you’re on the straight and narrow.
We work with clients from start-ups to household names.
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