The best marketing books you should read

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” Dr. Seuss​​

Below is a round-up of the best marketing books that you should read and if you have any recommendations that we haven’t included, then please let us know!

1- This is Marketing: You Can’t Be Seen Until You Learn to See – Seth Godin 

This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation.

No matter what your product or service, this book will help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it.

• How to build trust and permission with your target market.
• The art of positioning–deciding not only who it’s for, but who it’s not for.
• Why the best way to achieve your goals is to help others become who they want to be.
• Why the old approaches to advertising and branding no longer work.
• The surprising role of tension in any decision to buy (or not).
• How marketing is at its core about the stories we tell ourselves about our social status.

2- Building a Story Brand – Donald Miller

Donald Miller’s Story Brand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a Story Brand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

3- The 1-Page Marketing Plan – Allan Dib

The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

In this groundbreaking new book you’ll discover:

• How to get new customers, clients or patients and how to make more profit from existing ones.
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
• How to annihilate competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it.

4- How To Get To The Top Of Google in 2020 – Tim Cameron-Kitchen  

Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you.

How would it feel to…

• Understand how Google chooses which websites to rank?
• Know exactly what keywords to target to attract people who are ready to buy what you sell?
• Have your most profitable keywords hit the top spot?
• Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains?
• Be able to write killer content that Google and your visitors love?
• Build relationships with key publication players in your industry and have them begging for your content?
• Have crafted a complete SEO strategy to laser-target your focus and get big results?

5- Way of the Wolf: Straight line selling: Master the art of persuasion, influence, and success Jordan Belfort

Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system-the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan’s $1,997 online training. Now in WAY OF THE WOLF, Belfort is ready to unleash the power of persuasion to a whole new generation of readers, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations.