Three great reasons for using Instagram for business

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You probably have a personal Instagram account for sharing personal photos and drooling over delicious-looking #foodporn but are you using the image-sharing platform for business? Maybe you should be.

Many businesses shy away from Instagram, worrying that they don’t have the best content, or that their customers aren’t using the platform. But there are now more than 300 million users on Instagram, which currently outnumbers Twitter’s 288 million users.

We’ve rounded up three great reasons why you should include Instagram in your social media strategy:

1. CONSUMERS ON INSTAGRAM LOVE TO SHOP

A survey from Iconosquare asked 16,000 people about their online habits, and a whopping 70% said they had looked for a specific brand on Instagram.

What’s more, those users said they felt ‘flattered’ when a brand liked their post. So when you’re selling to consumers, you can create a genuine connection by engaging directly with their images.

2. USERS ON INSTAGRAM LOVE TO SHARE

Posts on Instagram generate a higher rate of engagement than the same post on other social media platforms.

Those likes and ‘regrams’ get your message in front of an even wider audience, at absolutely no cost. What have you got to lose?

3. CUSTOMERS ON INSTAGRAM LOVE TO LOOK BEHIND THE SCENES

You’ll probably find images of your people and sneaky peeks at what they get up to, generate more likes and comments than images of your products.

Share a mixture of both as part of your Instagram strategy to generate as much interest as possible in your brand.

There’s no reason to shy away from using Instagram as part of your integrated marketing strategy, and social media plan.

Keep your customer at the very heart of everything you post, and ask yourself how this image and post will benefit them. Does it showcase a new product? Give a sneaky peek behind the scenes? Or simply share a beautiful photo that they’ll enjoy looking at?

If you need any support to integrate Instagram with your marketing strategy, give us a call on 01565 632 112.

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