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10 March 2021
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Christmas is fast approaching! But that doesn’t mean it’s too late to start some Christmas marketing to generate new business and make your existing customers feel special.
We’ve rounded up nine of the best Christmas email marketing tips, so you can get started today.
1. GIVE YOURSELF PLENTY OF TIME
There’s no time like the present, get started on your Christmas marketing today before December rolls around and you’re scrabbling around at the last minute for ideas.
2. SET SMART GOALS
Think about what you want to achieve, whether that’s more sales, an increase in traffic to your website or simply to tell your customers how much you’ve appreciated them over the last 12 months.
Set SMART goals, and you’ll know the minute you’ve achieved them.
3. SEGMENT YOUR AUDIENCE
You know your customers better than anyone, so use that insight to boost the results of your Christmas email campaign.
Separate your data list into segments based on customer behaviour, so you can ensure the right sales messages get to the correct people at the time they’re ready to buy.
4. CREATE TARGETED MESSAGES
You’ve segmented your data and know which customers you’re targeting; now it’s time to create messages to capture their imagination and urge the recipient to take action.
For example, did some customers rush to buy a certain product from you in the last week of November last year? Target them with an offer or sales message at the same time this year to capture the repeat sale.
5. GET CREATIVE
It’s Christmas, so what better time to use some of the latest developments in email marketing technology?
Use some creative touches such as animated gifs, personalisation or a click through to rich content to really capture your audience’s attention.
6. DON’T GO OVERBOARD
Although it’s a great touch to incorporate some festivities into your message, make sure it’s relevant and engaging. There’s no point blaring out a Christmas tune with your email when it’s got nothing to do with your product or services.
7. CRAFT GREAT CALLS TO ACTION
Remember to guide your customers through to your desired conclusion. Be explicit and tell them what to do with a strong call to action.
Encourage them to ‘buy now’, ‘reply to this email’ or ‘click here for more information’ to ensure they take immediate action.
8. ADD VALUE TO YOUR CONTENT
Not every message has to be sales-focused, you have a real opportunity to share your industry knowledge and experience to add value to your customer’s experience.
Why not include some tips on last-minute Christmas shopping, or a blog post about providing great customer service over the festive period?
9. CREATE A RESPONSIVE EMAIL
More than 50% of website traffic now comes from mobile devices, so it’s a certainty that your messages will be read on a number of phones and tablets. The only way to ensure your message gets across, is to create a responsive email campaign.
This method of build means your email creative will adapt to the screen it’s being viewed on, optimising the content to make sure it’s as easy as possible to read and understand.
If you need some guidance and support to make your Christmas email marketing campaign a success, send us an email, it’s not too late!
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