Are you ready for Google’s Page Experience update?
10 March 2021
There are a number of great tools that you can use to boost the performance of your Facebook Ads. And the great thing is, if it’s not working, you can change it to try something else!
Read on for six top tips that could help you achieve your goals – and let us know how you get on in the comments.
It’s now easier than ever for mobile users to act on your ad. Simply activate the ‘Call Now’ button and your customers can instantly take you up on your offer.
This new functionality works extremely well if you want customers to make a reservation with you, or ring to take advantage of a limited special offer.
Capture your customer’s attention with an engaging Carousel ad. Upload a series of images and accompanying text to tell a story and draw the reader in.
Showcase a series of your products, or demonstrate the benefits of your services with beautiful images and engaging text. Some companies have experienced up to 85% increase in click through rates using this feature.
Give mobile users a reason to swipe your ad. Use your images to tell a story, or splice a larger image in Photoshop to share a glimpse of your products in a compelling way.
If your ultimate goal is conversion and increased revenue, don’t let your customer stop at the ad – don’t give everything away in the image, make the user want to click through!
You can learn a lot from the management tools and insights provided by Facebook. Even at the top level, you can see which ads are performing well – these are the ones you should duplicate and run again.
Delve a little deeper and improve your targeting by refining your target market based on who is taking action and helping you achieve your goals.
With all the targeting tools available on Facebook it’s tempting to make your target market extremely narrow, but by reducing this audience you’re limiting the number of potential clicks.
By all means use the location, age or occupation metrics to narrow your audience slightly, but resist the urge to choose too many options.
You know who your best customers are, right? Then create relevant and engaging adverts that add value to their lives.
The very best Facebook adverts don’t stand out or jar with the reader – if you can create targeted content that’s relevant to the reader, they’re more likely to click, swipe or take action on your ad.
Facebook advertising can be an extremely cost-effective way to achieve your goals, if you need any help with creating the ideal campaign, call us on 01565 632 112!
We work with clients from start-ups to household names.
If you’ve got a project, get in touch and we’ll get going!