customer loyalty

Acquiring (and keeping) a legion of loyal followers is the dream for most brands, especially as it can cost up to 5 times more to attract a new customer than to keep an existing one. Customer retention is, therefore, a big objective for many companies, but just how can you take it one step further and make your customers loyal to your brand? Here are a few handy tips to foster loyalty among your customers:

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World Emoji Day

It would be forgivable to wake up today (Monday 17th July) and not realise its significance, but today is officially “World Emoji Day”, an international celebration of the endearing visual icons we use on text messages, emails, and our favourite social media channels each and every day. Once upon a time the trusty emoticon – an emotion expressed using the symbols of a keyboard such as :–) – was the height of sophistication, but now

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THE IMPORTANCE & ADVANTAGES OF SSL CERTIFICATES

An SSL certificate is beneficial to both the website owner and the end user ensuring that your web traffic, both incoming and outgoing, is kept safe from various security threats. It protects sensitive information as it travels, helps give your SEO a boost, is great for credibility and brand perception and so is therefore highly recommended for any modern website. We have spoken a lot about security of websites recently following the global cyber attacks that

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GDPR

The General Data Protection Regulation (GDPR) is a new binding legislative act to protect personal data and it comes into force on 25th May 2018, a little under a year from now. Almost every business will have to make some changes to the way it handles customer information, as website cookies and IP addresses, as well as names, addresses and email addresses are all classed as personal data under the act. GDPR has been introduced

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cross-device remarketing

Google has rolled out an update to its remarketing capability that could increase your conversions by reaching your customers when they browse on different devices. Cross-device remarketing is now available in Google AdWords and means your ads are served to customers when they visit your website on one device then browse or search on another. Research from Google has shown that around six in 10 internet users start shopping on one device and make the

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digital advertising

Facebook recently announced a new digital marketing tool that provides insight into the performance of Facebook ads when compared with ads running on other platforms. Advanced Measurement allows all advertisers to compare results of ad campaigns running on Facebook, Instagram, search and display with in-depth insights including which had the highest reach or the best conversion rate. 85% of all budget spent on digital advertising goes to Facebook and Google, but the strict rules around

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Cyber attacks

You can’t have missed the news that a global cyber attack has hit more than 150 huge businesses worldwide, including FedEx in the USA and the NHS here in the UK. Fresh attacks appear to be slowing down, but experts including computer giant Microsoft have told business owners around the world to treat this incident as a wake-up call. The Wannacry virus has infected machines running the Windows XP operating system, encrypting files and holding

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It’s common knowledge that Google makes updates to its mysterious algorithm on a regular basis, sometimes up to three times every day according to some employees. However, every now and then an update comes along that sends ripples through the digital sphere and encourages website owners everywhere to make changes to stay ahead of their competition, and ultimately at the top of the search engine results pages. Over the last couple of weeks there have

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It's Shelley's turn under the spotlight, did you know... Fact No. 1 I was the first ever Boxed Red employee Fact No. 2 I’m a BAFTA-award-winning actress Fact No. 3 My roller derby alter ego is Penny Pinch ‘er Fact No. 4 I’m a qualified balloon artist and can decorate rooms for parties, weddings and other events Fact No. 5 I’m really into Pokémon Go and you’ll probably find me out catching them all around Knutsford

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Boxed Off

It’s been a busy few weeks at Boxed Red HQ, so we thought we’d take a little breather and share some of the work that’s been delivered for our lovely clients. Spring has sprung for Craven & Murray Opticians, two websites have gone live and we’ve welcomed a client on board with some fantastic illustrations for their new brand. Read on to find out what we’ve Boxed Off recently: CRAVEN & MURRAY OPTICIANS Love your

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