Digital Marketing Trends 2018

With Black Friday and Cyber Monday out of the way and Christmas now just around the corner, we take a look at what digital marketing trends are likely to dominate 2018. From social media to PPC to artificial intelligence, there are some exciting prospects on the marketing horizon.  To You, From Us Hands up, how many of you think that remarketing a generic advert for your website because someone visited it is personal enough? If

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Social Media Platform

Regardless of company size and industry, no one can deny that social media is anything else than a great marketing tool for businesses. Social media offers high engagement rates, a huge reach, massive audiences as well as being cost-effective and current than some other advertising channels.

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instagram story polls

You will have probably seen whilst clicking through people’s Instagram Stories the option to vote on various things… so, are polls good or bad for marketers? It’s a Resounding YES from us! Instagram story polls are a fantastic way to get your followers to engage with your posts as well as giving you qualified customer feedback. Whether you’re asking followers to vote for their favourite products or offers they prefer, the option of a poll

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GDPR compliance

Whether you feel it’s a good thing or not, for businesses across the UK and Europe, General Data Protection Regulation (GDPR) is something that cannot be ignored. So, is your business ready? What is GDPR? GDPR is a new regulation that is being brought in by the powers that be in Europe in an attempt to increase the privacy of consumers and their personal information within the European Union. What this essentially means for marketers

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Augmented Reality Blog

With Apple announcing that augmented reality is set to become one of the key features on their new iPhone, Warwick Business School have researched into how it might influence shoppers of the future. What is Augmented Reality? You may have heard a lot about augmented reality in the past few weeks, with many tipping it to be the ‘the next big thing’ but what is it? Essentially, augmented reality is a technology that merges reality

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customer loyalty

Acquiring (and keeping) a legion of loyal followers is the dream for most brands, especially as it can cost up to 5 times more to attract a new customer than to keep an existing one. Customer retention is, therefore, a big objective for many companies, but just how can you take it one step further and make your customers loyal to your brand? Here are a few handy tips to foster loyalty among your customers:

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World Emoji Day

It would be forgivable to wake up today (Monday 17th July) and not realise its significance, but today is officially “World Emoji Day”, an international celebration of the endearing visual icons we use on text messages, emails, and our favourite social media channels each and every day. Once upon a time the trusty emoticon – an emotion expressed using the symbols of a keyboard such as :–) – was the height of sophistication, but now

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THE IMPORTANCE & ADVANTAGES OF SSL CERTIFICATES

An SSL certificate is beneficial to both the website owner and the end user ensuring that your web traffic, both incoming and outgoing, is kept safe from various security threats. It protects sensitive information as it travels, helps give your SEO a boost, is great for credibility and brand perception and so is therefore highly recommended for any modern website. We have spoken a lot about security of websites recently following the global cyber attacks that

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GDPR

The General Data Protection Regulation (GDPR) is a new binding legislative act to protect personal data and it comes into force on 25th May 2018, a little under a year from now. Almost every business will have to make some changes to the way it handles customer information, as website cookies and IP addresses, as well as names, addresses and email addresses are all classed as personal data under the act. GDPR has been introduced

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cross-device remarketing

Google has rolled out an update to its remarketing capability that could increase your conversions by reaching your customers when they browse on different devices. Cross-device remarketing is now available in Google AdWords and means your ads are served to customers when they visit your website on one device then browse or search on another. Research from Google has shown that around six in 10 internet users start shopping on one device and make the

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