GDPR

The General Data Protection Regulation (GDPR) is a new binding legislative act to protect personal data and it comes into force on 25th May 2018, a little under a year from now. Almost every business will have to make some changes to the way it handles customer information, as website cookies and IP addresses, as well as names, addresses and email addresses are all classed as personal data under the act. GDPR has been introduced

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cross-device remarketing

Google has rolled out an update to its remarketing capability that could increase your conversions by reaching your customers when they browse on different devices. Cross-device remarketing is now available in Google AdWords and means your ads are served to customers when they visit your website on one device then browse or search on another. Research from Google has shown that around six in 10 internet users start shopping on one device and make the

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digital advertising

Facebook recently announced a new digital marketing tool that provides insight into the performance of Facebook ads when compared with ads running on other platforms. Advanced Measurement allows all advertisers to compare results of ad campaigns running on Facebook, Instagram, search and display with in-depth insights including which had the highest reach or the best conversion rate. 85% of all budget spent on digital advertising goes to Facebook and Google, but the strict rules around

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Cyber attacks

You can’t have missed the news that a global cyber attack has hit more than 150 huge businesses worldwide, including FedEx in the USA and the NHS here in the UK. Fresh attacks appear to be slowing down, but experts including computer giant Microsoft have told business owners around the world to treat this incident as a wake-up call. The Wannacry virus has infected machines running the Windows XP operating system, encrypting files and holding

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It’s common knowledge that Google makes updates to its mysterious algorithm on a regular basis, sometimes up to three times every day according to some employees. However, every now and then an update comes along that sends ripples through the digital sphere and encourages website owners everywhere to make changes to stay ahead of their competition, and ultimately at the top of the search engine results pages. Over the last couple of weeks there have

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It's Shelley's turn under the spotlight, did you know... Fact No. 1 I was the first ever Boxed Red employee Fact No. 2 I’m a BAFTA-award-winning actress Fact No. 3 My roller derby alter ego is Penny Pinch ‘er Fact No. 4 I’m a qualified balloon artist and can decorate rooms for parties, weddings and other events Fact No. 5 I’m really into Pokémon Go and you’ll probably find me out catching them all around Knutsford

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Boxed Off

It’s been a busy few weeks at Boxed Red HQ, so we thought we’d take a little breather and share some of the work that’s been delivered for our lovely clients. Spring has sprung for Craven & Murray Opticians, two websites have gone live and we’ve welcomed a client on board with some fantastic illustrations for their new brand. Read on to find out what we’ve Boxed Off recently: CRAVEN & MURRAY OPTICIANS Love your

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We are absolutely over the moon to have been invited to present an award at the First Time Buyer Readers’ Awards 2017, thanks to our expertise and reputation in the digital sector and property industry. The First Time Buyer Readers’ Awards is one of the most prestigious events in the property sector calendar and our Director Craig Fell will present the Best Online Property Portal Award at the ceremony on Friday 21st April 2017 at

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Google Mobile Popup Algorithm

Google made between 500 and 600 updates to its search algorithm during 2016, so it’s always important to stay abreast of the changes and adapt your digital marketing strategy to make sure you get the best results. There has already been a significant change to the Google algorithm this year and if your website still displays popup windows to mobile users, it’s time to make a change! The Google Mobile Popup Algorithm Update means pages

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Property Marketing Virtual Reality

As property marketing experts, we’re always on the lookout for new ways to help you reach your customers. From embracing digital channels to making sure your sales and marketing suites convert, we’ve tried and tested almost everything! But there’s always something new around the corner, so we’re looking ahead to find out which property marketing trends you should implement in 2017. 1. DIGITAL MARKETING Our research suggests that digital marketing will continue to play an

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