The Forum of Private Business

Transformed from top to bottom

"Boxed Red Marketing developed and implemented an integrated marketing strategy to drive the evolution of the Forum of Private Business, from developing a unique proposition and enticing sales tools to developing a brand identity and a full 'brand launch to market' communications strategy.

We've had a fantastic response from our members and other stakeholders, and are already beginning to reap the benefits.

Boxed Red delivered this large, all encompassing project on time, on budget, and with immense energy and enthusiasm – we'll definitely be using them again and wouldn't hesitate to recommend their services".

Sally Pigdon, Forum of Private Business

Challenge

The Forum of Private Business, a not-for-profit business support organisation, historically a lobbying based company, needed to develop an engaging and relevant proposition that they could take to market in order to differentiate themselves from the competition and increase their membership numbers.
They needed to position themselves as a business support organisation, widening their offering from just lobbying to a comprehensive business support company for small to medium sized businesses.

Solution

Boxed Red Marketing recommended and delivered the following:-

• a full integrated marketing strategy to reposition the Forum of Private Business to a business support organisation
• a unique and engaging proposition that could easily be understood by the target market, developing relevant solutions for small and medium sized businesses that satisfied a need
• a brand identity encompassing a logo and a strapline that reflected this new proposition
• a suite of engaging sales tools to reflect the new proposition and key sales messages
• an external communications strategy to all relevant stakeholder to successfully communicate this evolution encompassing press launches, direct mail campaigns, e-mail campaigns, brochures, leaflets, website design and PR.

Result

• Significant differentiation from competition
• A more relevant and engaging offering that is understood by their target market
• A membership offering that is easier to sell to potential members

Phil Orford, Chief Executive of the Forum of Private Business launches the new brand and explains the new proposition at the North West Business Support Event in Manchester. 

To read more about the Forum of Private Business and their offering click here